Chinese Fall For Lover From Afar

by

China’s obsession with a South Korean television show about a 400-year-old Harvard-educated alien who falls in love with an arrogant actress reached such a frenzy last year that online streaming companies here began racing to snap up licensing rights for other South Korean television programs, inflating their prices almost tenfold. Then China’s entertaining regulators stepped in, imposing greater limits on foreign television content as part of a broad campaign to rein in China’s fast-growing market for online video, which has become a popular alternative to Chinese broadcast television. Faced with the limits, popular streaming website like Sohu, iQiyi and Youku want to develop their own Korean-inspired content to sate the country’s appetite for the programming, part of a broader fascination with Korean popular culture. That has meant trying to tap into South Korean’s secret sauce. 

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